Purpose: error analysis, statistical evaluation of our website accesses, campaign analysis, conversion tracking, retargeting
Processing operations:
Http headers - contain IP addresses, information about the web browser, page location, document, referrer and the visitor to the website.
Pixel-specific data - including the pixel ID and the Facebook cookie.
Button Click Data - Labels and any pages accessed as a result of the button being clicked.
Optional Values - Developers and marketers can optionally send additional information about the visit via personalized data events. Examples of personalized data events are the conversion value, the page type and more.
Form field names - this includes the names of website fields such as email, address, and quantity.
Storage duration: Facebook stores data until it is no longer needed or until your Facebook account is deleted, whichever comes first.
Joint controller: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland
Legal basis for data processing: voluntary, consent that can be revoked at any time
Consequences of non-consent: No direct impact on the functionality of the website; however, limited opportunities for further development and error analysis
Data transfer to the USA: Your data will be processed by the provider Facebook in the USA, which involves corresponding risks, e.g. B. is associated with secret data access by US authorities. With your consent, you also consent to the processing of your data in the USA.
