In addition to raising brand awareness, Admiral regards sponsorship to be important in terms of promoting Austrian sport, which plays a vital role in society.

With more than 100 clubs, football is supported at all levels – from recreational across lower up to Austria's Bundesliga. The most famous partners are SK Rapid Wien, FK Austria Wien, SK Sturm Graz, FC Wacker Innsbruck and LASK Linz.

List of major sponsorship partners:

Bundesliga:
FK Austria Wien
SK Rapid Wien
SK Sturm Graz
FC Wacker Innsbruck
SC Wiener Neustadt

First Division:
SV Horn
SKN St. Pölten
FC Blau Weiß Linz

Regionalliga: 
Wiener Sportklub
LASK Linz 
FC Gratkorn
FAC Team für Wien
SV Austria Salzburg

ADMIRAL Wiener Stadtliga
(name given to the League)

ADMIRAL Basketball Bundesliga (name given to the Basketball Bundesliga)
Arkadia Traiskirchen Lions
UBC St. Pölten

AON Fivers
Union Handballklub Krems
Damenhandballklub Hypo Niederösterreich

Vienna Capitals
Graz 99ers