As an affiliate of Novomatic AG, Admiral Sportwetten GmbH has a background that guarantees the continuity of the successful approach to quality.

Novomatic AG is a global integrated gaming company, which is part of the Novomatic Group. As a producer of high-tech gaming equipment and operator of gaming establishments, it is aligned towards steady, controlled growth. Novomatic is the clear number one in Europe and one of the industry's top global players. The group of companies provides products and gaming establishments only in regulated markets with a clear regulatory and legal framework and attaches particular importance to a responsible approach to gaming.

With regard to responsible gaming, Novomatic has now developed one of the most advanced strategies for preventing gambling addiction in Europe and is proud to be the first company in the industry to have developed and implemented a unique and innovative pan-European access system for slot machine management that provides adolescent and player protection at its best.

Key facts about Novomatic

Operational activity

• Planning, construction and management of casinos
• Implementation of sports betting – market leader in Austria with Admiral Sportwetten GmbH
• Operation and management of slot machines within and outside of casinos and slot arcades
• All-embracing product and service packages via complementary activities in the hotel and dining sector

 Research and development, production, distribution of

• High-tech gaming technologies, network and online systems
• Roller and video slot machinesVideo poker machines: multiplayer and other virtual electronic live-game machines
• Gaming machines with limited stakes and prizes (AWP/LPM market)
• Betting terminalsVideo lottery terminals (VLTs) and online systems 

Majority owner
Prof. Johann F. Graf

Employees in 2010
Austria: 2,750 Group (international): more than 17,000

Sales in 2010
Group (international): more than EUR 2.7 billion

R&D spending in 2010
Well above the industry average

Export share in 2010
98%

Operating activities

The legal structures of the international business differ and range from consulting agreements, know-how agreements and management agreements through to participation agreements and exclusive licences. Novomatic operates its own (1,000) casinos around the world as well as electronic casinos and more than 165,000 gaming machines via rental models. The Group's casinos include those that generate the highest sales in Switzerland, Germany and the Czech Republic as well as Latin America's largest resort casino in Chile.

Licensed gaming machines

Together with its affiliates, the Novomatic Group has more than 1,000 registered property rights, trademarks, patents and designs.